Background
Establishing the brand identity of Jeju Haenyeo as an intangible cultural heritage of humanity, an important national fishery heritage, and a national intangible cultural property, expanding consensus, a tool for sustainability, increasing trust, and promotional marketing
The need for brand development to maintain consistency was raised.
It is time to build a differentiated brand, improve the image of Jeju Haenyeo fishing culture through developing CI/BI that matches business goals, and secure and manage intellectual property rights necessary to prevent infringement.
Purpose of promotion
The goal is to strengthen the competitiveness of Jeju Haenyeo fishing culture and achieve sustainability by contributing to raising brand awareness and promotional effects.
The purpose is to secure intellectual property rights from the Korean Patent Office necessary to establish a system to prevent and manage infringements on the rights of Jeju Haenyeo fishing culture.
Symbol mark
Symbol Nark
The symbol mark is a mark that represents the identity and representation of Jeju Haenyeo, and is a symbol representing the image of the Jeju Special Self-Governing Province Haenyeo Association.
This is a symbol that encapsulates and visualizes the goals and value images of the Haenyeo Association, and is a very important element in forming a visual image. Accurate color management is required, and thorough management must be carried out to ensure use according to the regulations for each example item.
Signature
Signature
The signature system is a combination of symbol marks and logotypes in appropriate proportions, and you can select and use a combination that suits the application situation.
Rules for using dedicated colors
Main Color Practice
The exclusive colors are strictly limited to prevent distortion or deformation of the symbol mark and logotype when applied for various purposes, and any application or deformation outside of these is prohibited.
Korean and English logo type
Logotype-Korean&English
The Korean-English logo type was created using a design font based on the name of the Jeju Special Self-Governing Province Haenyeo Association, and thorough and meticulous management is required to prevent distortion of shape or color.
Graphic motif
Graphic Motive
The graphic motif is a separately designed element, unlike the official symbol mark. It is applied to various application media to support the image of the Jeju Special Self-Governing Province Jeju Haenyeo Association, enhance the dignity of the application media, and play a supporting role in strengthening the identity.
Prohibition of Use
Incorrect Usage
Using CI in any form other than the specified one damages the original image of CI and causes confusion in identity.
The examples in this section are examples of incorrect usage, and you must be careful not to misapply this, and be sure to use it correctly according to the provisions for each item exemplified in this manual.
Corporate story
Jeju Special Self-Governing Province Haenyeo Association
CI Story
Jeju Haenyeo, who are registered as UNESCO Intangible Cultural Heritage and National Important Fishery Heritage No. 1, have considered the symbolic role of external activities to preserve Haenyeo culture, protect Haenyeo rights, and promote self-esteem through the Jeju Special Self-Governing Province Haenyeo Association.
Official logo
Brand story
Jeju Haenyeo products
Brand Story
This is a brand developed to protect the marine products harvested by Jeju female divers by obtaining the patent office's unique product label and attaching it to products in the form of certification through proper procedures, thereby preventing arbitrary use by others.
Symbol mark
Symbol Nark
심벌마크는 제주해녀가 직접 채취한 해산물임을 인증하기 위한 마크로서 제주해녀품의 이미지를 대표하는 상징체이다.
이는 제주해녀품의 목표 및 가치적 이미지를 함축하여 시각화한 상징물로 시각적 이미지(Visual Image)를 형성하는데 매우 중요한 요소로서 정확한 색상관리가 요구되며, 예시된 항목별 규정에 따라 사용하도록 철저한 관리를 하여야 한다.
Symbol mark regulations
Symbol Mark Rules
심벌마크는 제주해녀품으로 인증된 기업 및 제품, 서비스에 대 해 공동으로 사용하기 위한 마크로서 제주해녀품의 이미지를 대표한 상징체이다.
심벌마크 사용 시 예시된 최소사용규정과 공간규정에 맞추어 사용하도록 관리하여야 한다.
Exclusive color
Main Color
전용색상은 심볼마크와 더불어 제주해녀품의 이미지를 전달하는 중요한 기능을 한다.
전용색상의 효과적인 사용을 위해서는 인쇄방법, 잉크의 농도, 종이의 재질, 적용매체의 상황등을 검토하여 본항이 정한 표준 색상을 유지하도록 한다.
Dedicated Color Usage Rules 1,2,3
Color Rules_1,2,3
The symbol mark is regulated for media where the application is implemented in a single color, and is regulated primarily in dedicated colors.
Depending on the situation, it can be processed with gold leaf, silver leaf, engraving, or relief to give it a luxurious feel, and when applied to a similar color or complex background, it can be used using White Color.
Exclusive font
Typefaces
A dedicated font is a font designated to be in harmony with the logotype to ensure consistent expression of identity, and can be selected and used according to the nature or content of the medium.
It is mainly used for signs, titles of printed materials, and slogan indicators. It should be used appropriately, considering readability depending on the context, with a font appropriate to the intended use and the spacing between letters and lines, etc., in accordance with the recommendations.
Prohibition of Use
Incorrect Usage
Using BI in any form other than the specified one damages the original image of BI and causes confusion in identity.
The examples in this section are examples of incorrect usage, and you must be careful not to misapply this, and be sure to use it correctly according to the provisions for each item exemplified in this manual.
Brand Story
This is a brand developed to protect the marine products harvested by Jeju female divers by obtaining the patent office's unique product label and attaching it to products in the form of certification through proper procedures, thereby preventing arbitrary use by others.
